Agencies bill their clients per site, so SiteRefiner does too. Your cost follows your roster, the people who need to see a report can log in, and taking on a new client never means buying another seat. Running your own sites? The same applies: pay for the sites, not the people.
SiteRefiner costs $49 a month for one client site on Starter, $169 for five on Growth and $459 for twenty on Agency, with Enterprise quoted per roster. In the UK the same plans are £39, £129 and £349, and in the EU €45, €149 and €399. Extra sites and content generation are add-ons, and every plan includes the users the team needs to read a report.
One site, checked every week. For a business owner or a freelancer.
Every check, every Google connection and the narrative layer. For a consultant, a small agency or a business with a few sites.
A whole client roster under one account, with folders, roles and a faster queue.
Everything in Growth, plus
For larger agencies and in-house teams running 50 sites or more.
Everything in Agency, plus
Every plan starts with a 14-day free trial, no card needed. Prices in US dollars per month, excluding VAT and sales tax. Extra sites from $13 a month on Growth and Agency.
Grow a plan site by site, and pay for content only when it ships.
$20 per site on Growth $13 per site on Agency
Each extra site gets its own schedule for every service on the plan, its own credentials and its own run history.
$20 per published piece $129 a month for 10
The six-stage pipeline: site profile scan, research, SEO and GEO brief, write, fact-checked edit and publish to the client's CMS or a Word export. Discounted on Agency.
Priced when it ships
Volume, CPC, competition, difficulty and exact SERP positions for up to 50 tracked keywords per site.
Move the sliders to your roster. We pick the cheapest plan that covers it and add the extras.
Content is priced at $20 a piece or $129 for 10, whichever is lower. Agency content discounts are quoted on request and are not included here.
$49.80 per site, including content
| Feature | Starter$49 / mo | Growth$169 / mo | Agency$459 / mo | EnterpriseCustom |
|---|---|---|---|---|
| Checks | ||||
| Site Audit | Included | Included | Included | Included |
| Page Speed Insights | Included | Included | Included | Included |
| Link Crawl | Included | Included | Included | Included |
| On-demand single page audits | Included | Included | Included | Included |
| Search Console and Index Coverage | Not included | Included | Included | Included |
| SEO Opportunity | Not included | Included | Included | Included |
| Google Analytics 4 and Conversion Funnel | Not included | Included | Included | Included |
| Tag Manager | Not included | Included | Included | Included |
| Google Ads | Not included | Included | Included | Included |
| Fastest schedule | Weekly | Daily | Daily | Daily |
| Insights | ||||
| Insights: page health and priority across services | Not included | Included | Included | Included |
| SEO Opportunity narrative with follow-up questions | Not included | Included | Included | Included |
| Google Ads budget narrative | Not included | Included | Included | Included |
| Tracked keywords per site | Not included | 50 | 50 | 50 |
| Spend & Return and budget planner | Not included | Included | Included | Included |
| Content | ||||
| Content generation, articles and guides | Add-on | Add-on | Discounted add-on | Custom |
| Publish to CMS or export to Word | With add-on | With add-on | With add-on | With add-on |
| Team & access | ||||
| Client sites included | 1 | 5 | 20 | 50+ |
| Extra sites | Not included | $20 each | $13 each | Custom |
| Users | 2 | 5 | Unlimited | Unlimited |
| Roles: admin, editor, content generator, viewer | Not included | Not included | Included | Included |
| Client folders | Not included | Not included | Included | Included |
| Two-factor authentication and passkeys | Included | Included | Included | Included |
| Support | ||||
| Run history | 180 days | 180 days | 180 days | Custom |
| Priority queue | Not included | Not included | Included | Included |
| Dedicated worker capacity | Not included | Not included | Not included | Included |
| SLA | Not included | Not included | Not included | Included |
| Invoicing | Not included | Not included | Not included | Included |
Yes. Every plan starts with a 14-day free trial of the plan you pick, and no card is needed. Sign up with your email or a Google account, name your business, add your first site and the first scan starts straight away. You can change plan during the trial.
US dollars, unless you are in the UK, where plans are priced in pounds sterling, or in the EU, where they are priced in euros. The pricing page opens in the currency for where you are and can be switched above the plans. A subscription stays in the currency it started in. Prices exclude VAT and sales tax, which are added at checkout where they apply.
Agencies charge their own clients per site, so a per-site price maps straight onto your invoices and your cost grows only when your roster does. It also means the person who needs to read a report can log in without you buying another licence. If the sites are your own, the same applies: you pay for the sites, not for the people.
One website you check. Each site has its own schedule for every service, its own Google credentials and its own run history. On Agency and above, sites can be grouped into client folders.
Share the client's properties with a service account today, or use one-click Google sign-in once it ships. Search Console, Analytics 4 and Tag Manager each need access; Index Coverage, Conversion Funnel and Google Ads need nothing extra.
Not yet. There are no PDF or email reports today, and no email or Slack alerts on failed runs. Results are read in the app, and each narrative is written for someone who did not run the check, so it can be shared as it stands.
Not yet. Backlink data is on the roadmap, alongside keyword metrics and exact rank tracking.
Positions come from Search Console, which Google averages across searches. They are free and good for trends. Exact SERP positions for tracked keywords will arrive with the rank tracking add-on.
180 days. The latest successful run for every site and service is always kept, however old it is. Enterprise plans can set a custom retention period.
Per published piece, or through a monthly bundle of ten. Runs can be cancelled at any stage before they publish.