Changelog

Menus across the app were reorganised and tidied, with a round of visual polish to go with them.

Every site now has a keyword universe, seeded from Search Console queries, Google Ads keywords, content targets and manual entry, deduplicated and tracked over time.

The new Google Ads check reads spend, clicks and conversions per campaign, keyword and search term through the site's existing Google connection, so there is nothing new to set up. It flags wasted spend and paid-organic overlap and ends in a written budget strategy you can question. Spend & Return joins it all per keyword, and the budget planner splits terms into buy, build or own.

The dashboard and the logs views were reworked alongside the new spend features.

Sites can now connect their Google properties by sharing them with a service account, so nothing waits on one-click sign-in being finalised.

• Large sites no longer fail part-way through a link crawl.
• A crawl that loses its browser fails straight away instead of hanging.
• Pages behind a bot challenge are given time to settle before buttons are tested.

Long checks used to say "running" and nothing else. Site Audit, Link Crawl and Page Speed Insights now report pages done against pages total, live in the run history and on the run detail view.

Progress covers the page crawl itself. The shorter follow-up passes for broken images and dead links run once it finishes.

• Sitemap pages are classified by type, and the Site Audit, Link Crawl, Page Speed, Search Console and GA4 run views can all be filtered by it.
• Invite teammates to an account as Account Admin, Editor, Content Generator or Viewer.

• Sites behind bot protection and firewalls are crawled more reliably.
• A sitemap that refuses to load is recovered another way instead of failing the run.
• Very large sitemaps no longer overwhelm the crawler.

Some scheduled checks could sit waiting without being picked up. Every check is now picked up, and slow Page Speed and Search Console runs no longer hold up faster checks.

Define a sequence of GA4 events for a site and the funnel check reports how many users reach each step, the completion rate and where people drop off. It reuses the site's GA4 connection, so there is nothing new to set up.

Each account now has its own list of available services. New accounts start with the three Site Health checks, and removing a service clears its schedules on every site so it stops running straight away.

Every site and service pair can run daily, weekly, monthly or only when you press Run now.

• Sites now live inside an account and can be tagged into client folders, with both in the side navigation.
• The Lighthouse check is now called Page Speed Insights, after the Google tool behind it.

Breadcrumbs across the app, accounts created from a dialog without leaving the list, and an update to Site Audit.

Accounts, sites and scheduled checks, with every run and its findings kept in one place.