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Content

Findings in. Published content out.

A striking-distance query or a content gap from last week's run becomes a brief, a fact-checked draft and a published page on the client's own site. Six stages, every one visible and cancellable.

Content is the part of SiteRefiner that turns an audit finding into a published page. A content gap or a striking-distance query becomes a brief, a draft in the client's own voice, a fact-checked edit and a post to the client's CMS or a Word document for sign-off. Every stage is visible and can be cancelled.

Get started See the six stages

The pipeline is the product. Checks and content are not two tools sharing a login. A finding from Tuesday's run becomes the brief for Wednesday's draft, written in the client's voice and published to the client's site.

Six stages, one pipeline

Each stage hands its work to the next, so the writer knows what the researcher found and the editor knows what the brief asked for.

Progress is shown live, and a run can be cancelled at any stage.

FIG 1.1

Site profile scan

Reads the live site for its purpose, audience, voice, existing content and the gaps it can see. Runs on the first piece and refreshes as the site changes.

Outputs · profile

FIG 1.2

Research

Facts, sources and competitive angles for the topic. Given no topic, the agent picks one the site does not already cover.

Outputs · facts, sources, angles

FIG 1.3

SEO and GEO brief

Keyword targeting, heading structure and guidance for being cited by AI answer engines, not only ranked by search engines.

Outputs · brief

FIG 1.4

Write

Title, meta description, body, alt text and schema, with two or three internal links to the site's own pages.

Outputs · draft

FIG 1.5

Edit

Fact-checks the draft against the research, enforces the site's forbidden words and allowed HTML tags, and flags anything it cannot verify.

Outputs · edited draft, flags

FIG 1.6

Publish

Posts to the client's own CMS or exports a Word document. The body is cleaned up before either.

Outputs · live page or .docx

Written in the client's voice

Before anything is written, SiteRefiner scans the live site for what it does, who it speaks to and how it sounds. The brief that follows targets the query the finding pointed at, in the structure answer engines quote.

Harbour Dental Content Profile and brief
Scanned 12 days ago
Content profile refreshes periodically
Purpose
Private dental practice taking new patients for check-ups, implants, Invisalign and same-day emergency appointments.
Audience
Local adults, often anxious about treatment or cost, comparing practices on a phone.
Voice
Calm, plain and reassuring. Short sentences. Explains before it sells.
Existing content
38 pages · 11 service pages · 19 blog posts · no FAQ hub
Observed gaps
Treatment costsWhat counts as an emergencyAftercare
Forbidden words
painlessguaranteedcheap
Allowed HTML
ph2h3ulolastrong
SEO and GEO brief Article · run #4812
Target
emergency dentist what to do
Supporting
knocked out toothdental abscessout of hours dentist
Intent
Urgent and informational: answer first, then offer an appointment.
H1Emergency dentist: what to do first
H2Is it an emergency?
H2What to do while you wait
H3A knocked-out tooth
H3Swelling or an abscess
H2Getting a same-day appointment
H2Questions people ask
Answer-engine guidance
  • Open each H2 with a one-sentence direct answer
  • State steps as a numbered list, not prose
  • Name the practice and town once, near the top

Fact-checked before it ships

The edit stage checks every claim against the research, enforces the site's forbidden words and allowed HTML, and flags what it cannot verify instead of guessing.

Draft 642 words · edited

Emergency dentist: what to do first

If you are in pain, bleeding or have knocked out a tooth, call us first. Most dental emergencies are easier to treat the sooner we see them, and same-day slots are kept free every morning.

Is it an emergency?

Severe pain, swelling in the face or jaw, a knocked-out adult tooth and bleeding that will not stop all need urgent care. A chipped tooth without pain can usually wait for a routine appointment4.

Treatment is painless comfortable2, and we will talk you through each step before we start.

What to do while you wait

Rinse gently with warm salt water. A knocked-out tooth can be saved in nine out of ten cases if it is back in the socket within two hours.1 Hold it by the crown, never the root, and keep it in milk if it will not go back.

Book through our emergency appointments page or call the practice.3

Edit report 4 notes
  1. 1
    Unverifiable

    "Nine out of ten" and "two hours" are not in the research sources. Kept out of the published body until a source is added.

  2. 2
    Forbidden word

    "painless" is on the site's forbidden list. Replaced with "comfortable".

  3. 3
    HTML cleaned

    A styled div wrapper became a plain p. Only allowed tags remain.

  4. 4
    Internal links

    2 links placed: /services/emergency-appointments and /contact.

Publish where the client already works

Send the finished piece straight to the client's CMS endpoint, or export a Word document for someone to publish by hand. Either way the body is cleaned up first.

FIG 1.7 · CMS ENDPOINT

Post to the site

Title, excerpt, category, meta description, body, alt text and schema description arrive as one request to an endpoint the client controls.

POSTharbourdental.example/api/posts201
title            "Emergency dentist: what to do first"
category         "Emergency care"
meta_description "What counts as a dental emergency…"
target_keyword   "emergency dentist what to do"
body_html        "<p>If you are in pain…" sanitised
schema           "Article"
FIG 1.8 · WORD EXPORT

Hand it over

For clients without an endpoint, export a .docx with the same fields, ready to paste into any CMS or send for sign-off.

  • Title, excerpt and category
  • Meta description and target keyword
  • Alt text and schema description
  • Body with internal links in place
emergency-dentist-what-to-do-first.docx
642 words · meta and alt text included · 2 internal links
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Permission

Content generation is its own account-level permission, granted deliberately.

Per site

Switched on site by site, so one client's pipeline never touches another's.

Cleaned

The body is cleaned up before it is posted or exported.

Two shapes of content

Articles answer one query well. Guides cover a gap with depth. Both carry meta, alt text, schema and internal links.

Article

500 to 800 words
  • A striking-distance query that needs a focused page
  • A quick answer the site is missing
  • Two or three internal links to service pages
  • Title, meta, alt text and schema description

Guide

Long form
  • A content gap with no matching page and real depth behind it
  • Structured for answer engines: direct answers, lists, FAQs
  • Two or three internal links to service pages
  • Title, meta, alt text and schema description

Questions

How does SiteRefiner go from a finding to a published page?

Through a six-stage pipeline: a scan of the live site for its voice and audience, research with sources, a brief, a draft, a fact-checked edit and publishing. Each stage hands its work to the next, and every one is visible and cancellable.

Will the content sound like the client?

Before anything is written, SiteRefiner reads the live site for its purpose, audience, tone and existing content, and refreshes that profile as the site changes. Each site can also set forbidden words and allowed formatting, enforced on every draft.

Is the content fact-checked?

Yes. The edit stage checks every claim against the research, flags anything it cannot verify and keeps unsupported claims out of the published body until a source is added.

Where does the finished piece go?

Straight to the client's own CMS through an endpoint the client controls, or exported as a Word document for someone to publish by hand or send for sign-off. Either way it carries a title, meta description, body, alt text, schema and internal links.

Is the content written to be cited by AI answer engines?

Yes. Each brief targets the query the finding pointed at, in the structure answer engines quote, as well as the keyword targeting and heading structure search engines rank.

What does content cost?

$20 per published piece, or $129 a month for ten, as an add-on to any plan. In the UK that is £15 or £99, and in the EU €18 or €119. It is switched on site by site and is its own account-level permission.

From finding to published page.Without leaving the pipeline.

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